
If we look at the car industry we know that as a whole they are really struggling at the moment. This is quite good for sustainability in that the demand for raw goods in less, this has various implications. By not requiring as many raw goods we save energy or fossils fuels and require less lorries on the road transporting the goods to the car factories. Also with less cars coming onto the market there are less vehicles requiring fuel and emitting carbon emissions into the atmosphere. However this means that people are put out of work, have wages docked and businesses of any size go under.
Environmentalists and other campaigners fear that sustainability and wider
corporate social responsibility (CSR) issues are falling off the boardroom
agenda as businesses tighten their belts in the face of turbulent stockmarkets,
the credit crunch and a looming economic slowdown.
I think the main good thing to come out of this economic downturn is that as a whole people will consume less and waste less. This will ultimately cause people to make use of what they have and not consume goods or even services.
However sustainability issues should not be ignored at a time like this. Companies and the public should be thinking about the wider picture and thinking about how being sustainable can help them during this period.
But it’s not going to go away – awareness of climate change is
high, and if you look beyond the short-term economic downturn and the difficult
period it has brought, you’ll find the environment will once again become a
major public focus.